A native of Florida, Rainer begin his career in digital media over a decade ago as a freelance concert promotor, artist manager and sound technician for several smaller-scale venues and bars. Upon his graduation from the Florida Institute of Recording, Sound and Technology in 2014, Rainer held several roles as an audio engineer, audio visual technician, and event and staging technician in and around the Orlando, FL area.
After several years of building his audio career in Florida, Rainer took a leap of faith and moved to Nashville to further his career even more in Music City. Soon after moving, he founded the Nashville Audi Club, which has become one of the most active and fastest growing car clubs within the automotive community. Automotive photography was naturally appealing to Rainer and this quickly became another creative outlet for him. He began to explore more visual outlets and found video production was a natural fit.
Rainer finds much reward in building relationships with clients and finding new ways to make expressive works of art. He believes everyone has some creativity within them, and he is excited to partner with Justis to use Apex Creative to extract that creativity and help grow local brands to their true potential.
As a serial entrepreneur, Justis has spent the last 25 years launching and growing businesses in both the technology and automotive industries. Justis began his technology career in the early ‘90s, working for a small tech support company in Middle TN, eventually opening his own IT services company in 1999. After selling his business, Justis served as the Vice President of Information Technology for ITXpress, in Franklin, TN, and then as Chief Information Officer for First Regents Bancservices in Brentwood, TN, where he assisted in growing the bottom line and sharpening their technology stack. Justis’ most recent technology endeavor is serving as Chief Strategy Officer for Simplify Technology, an up-and-coming managed service provider in Columbia, TN.
While Justis has a knack for building technology companies from the ground up, his true passion lies in the automotive industry. Since 2014, Justis has been a Managing Partner for German Performance Options, Nashville’s premier European automobile repair and performance tuning center, where he continues to oversee brand development, strategic initiatives, and team building. In 2019, Justis also became a Managing Partner for ColorKraft Auto Refinishers, a premier auto body and collision repair facility located in Columbia, TN.
While fast, shiny cars will always hold a special place in Justis’ heart, photography and digital media gives him the creative outlet he craves. Bringing nearly 15 years of experience behind the camera, Justis is excited to partner with Rainer to build Apex Creative into a company filled with talent and the ability to deliver valuable, relevant media to its clients.