Case Study – Auto Auction Sale

90500
Sold For
52
Bids
105
Comments
1198
Watchers
Client Field
Auto Auction Sale
Date

September, 2021

Deliverables
  • Photography
  • Video

Overview

Our client was wanting to list a car for sale on Bring a Trailer, a popular car auction website. They didn’t feel comfortable with the photographer Bring a Trailer assigned to them and reached out to Apex Creative for photos. Quality coverage was needed as thousands of dollars could be left on the table due to a lack of proper representation of the vehicle.

Video Example Image
Photo Examples

Application

  • Set shoot date, location and access to a lift to showcase entire car.
  • Talk with owner to understand what is special about their car to add to existing shot list.
  • Deliver high quality images and video showcasing features to  draw in potential bidders.

The Results

90500
Sold For
52
Bids
105
Comments
1198
Watchers
Graph 1
7th Most Valuable Sold

As part of the top 10 overall E63 S wagons sold, this wagon falls in at #7 and sits close to the average price for all model years. Of the overall top 10, it is the oldest model year and ties for the 4th highest mileage.

Graph 2
Sold for $90,500

When comparing only the 2015 model year, the next closest auction was $14,000 below what this particular wagon sold for. It had over double the average amount of bids of the  top 10 2015 MY and 0.0434 bids per watching account, with an average of 0.0205. Meaning the overall quality of watching accounts was roughly twice as high as the average.

User Comments

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